A piece done while at Edinboro University of Pennsylvania. This buyers guide was created to reflect the fun nature of the Mazda 5 car and to appeal to a young audience. This study of corporate guides showcase the surfer-feel and skater-like attitude of the Mazda 5 marketing strategy. This buyers guide design was in no way done for the actual Mazda company, but was my view of what I would design for the company.
June 29, 2007